Available courses

WEEK 1

INTRODUCTION TO COMMUNICATION SKILLS COURSE

Welcome to communication skills course. This course teaches us how to effectively communicate, write, speak read and analyze articles. This will assist you to communicate effectively at the university and in your specific areas of specialization.

 I would also like to introduce you to the team of lecturers who will guide you in this unit which include me ,Dr Kinya Kigatiira , Dr.Christopher Wasiaya, and Faith Muthini.  

By the end of the course, you should be able to:

  • Demonstrate knowledge and understanding of effective writing, reading, speaking, and listening skills in communication.
  • Identify and explain various sources of information
  • Point out the elements, process, and purpose of communication

 This course will be administered for 12 weeks and the topics will include the following:

  • Introduction to communication
  • Process of communication
  • Characteristics of communication
  • Forms of communication
  • Functions of communication
  • 7 C’S of effective communication
  • Principles of communication
  • Barriers of communication
  • Ways of overcoming the barriers

To successfully complete the course, you will be expected to undertake a continuous assessment test (cat) marked out of 30% and a final sit-in exam graded out of 70%.

The reading materials and links will be shared on this platform. Occasionally we will schedule synchronous sessions which will be announced in good time.  

The purpose of this course is to develop the learners' systematic understanding of the role of integrated marketing communication (IMC) within the organization’s overall marketing, apply the IMC knowledge to a variety of business contexts, and develop their practical skills in planning and executing an IMC plan