Purpose of the Course
The purpose of this course is to allow third students to select a particular subject in their area
of specialization to carry out independent study on .Specific subtopics are worked out in
agreement with faculty advisor.
Course Learning Outcomes
By the end of this course the student should be able to:
i. Write a research proposal.
ii. Carry out a research project in a specific area of study.
iii. Demonstrate advanced understanding in their specialty areas.
Course Description
An aspect of their area of specialization to carry out an independent study. The paper must
objectives of the study, research problem of data collections, findings; conclusions and
recommendations
- Teacher: Paul Kimweli Wambua
As long as human beings have existed, they have needed to sell something. Humans are a social animal, giving and taking is part of what binds us together. Usually, this process of exchanging comes at a cost. Person X will have something Person Y wants, and therefore Person Y will need to get it a cost. Some times, the product/service Person X possesses will be available to Person Z and Person W as well, which means Person Y has options. Therefore, the person that convinces Person Y best stands the best chance of getting Person Y to buy their product/service.
What this example illustrates is the complex nature that product/service acquisition follows. This is especially true in a capitalistic society like ours where free-market forces determine the decisions made. There are more varied options in a competitive market. This necessitates a need to differentiate oneself. One way to differentiate oneself is through the words one uses to pass their message. These are words of persuasion.
Copywriting, in its most basic definition, is the art of persuasion. But the persuasion employed in copywriting uses words and the intention is usually to spur purchases. Welcome to the class.
- Teacher: Brian Njagi
The course will introduce students to marketing concepts and challenges. Students will learn how to use Public Relations to market.
- Teacher: Linnet Wambui
This course will focus on key elements of crisis communication and management – before, during and after a crisis. The necessity for effective crisis management is far much important during this century as companies/organizations are under global scrutiny and attack. The structure of the course will reflect the crisis management process: detection, prevention/preparation, containment, recovery and learning. Emphasis will be placed on practical application of crisis communications theory, with copious use of real-life case studies.
- Teacher: Ali Hassan idow