MCE 2327 - Web design for communication

This is unit will cover the role of communication in social change and development.

1. Course Description

Communication research methodology an overview of the procedures and rules of conducting research. It introduces the student to the role of methodology in research by discussing the various research designs, data collection and sampling techniques.

2. Course Purpose

The primary goals of this course are to help students become a knowledgeable of communication research  skills in gathering, organizing, interpreting and presenting research information using competent and ethically defensible methods.

 3. Prerequisites

Communication theories

4. Learning Outcomes

Upon completion of the course students should be able to:
  • Master the concepts and technical vocabulary of communication research, and be able to use this language appropriately;
  • Compare and contrast Data collection  methods  used to investigate communication research
  • Comprehend the challenges in sampling and collecting research data
  • Understand why communicators engage in research


The word “advertising” is a common term in our day to day activities. We see and hear it on the television, radio, newspapers and magazines; at street corners, on the walls and rooftops of houses, roadsides, airports, seaports, on vehicles, postage stamps, nozzles of petrol pumps, on bathroom tissues and s o on. Advertising has become such a big institution that commercial activities in the society cannot exist without it. Indeed, advertising uses various media in the society to deliver its message and achieve its objective of selling a product or service. Therefore, to begin this course, we shall start by introducing you to the concept of advertising, its origin and development. This will not only situate the subject, but also endow us with the knowledge of how advertising came about both in Kenya and generally in the world.