This is unit will cover the role of communication in social change and development.
- Teacher: Kinya Kigatiira
1. Course Description
Communication research methodology an overview of the procedures and rules of conducting research. It introduces the student to the role of methodology in research by discussing the various research designs, data collection and sampling techniques.
2. Course Purpose
The primary goals of this course are to help students become a knowledgeable of communication research skills in gathering, organizing, interpreting and presenting research information using competent and ethically defensible methods.
4. Learning OutcomesUpon completion of the course students should be able to:
- Master the concepts and technical vocabulary of communication research, and be able to use this language appropriately;
- Compare and contrast Data collection methods used to investigate communication research
- Comprehend the challenges in sampling and collecting research data
- Understand why communicators engage in research
- Teacher: Faith Muthini
“advertising” is a common term in our day to day activities. We see and hear it
on the television, radio, newspapers and magazines; at street corners, on the
walls and rooftops of houses, roadsides, airports, seaports, on vehicles,
postage stamps, nozzles of petrol pumps, on bathroom tissues and s o on.
Advertising has become such a big institution
that commercial activities in the society cannot exist without it. Indeed,
advertising uses various media in the society to deliver its message and
achieve its objective of selling a product or service. Therefore, to begin this
course, we shall start by introducing you to the concept of advertising, its origin
and development. This will not only situate the subject, but also endow us with
the knowledge of how advertising came about both in Kenya and generally in
- Teacher: Njeru Kirea